Instagram templates and captions for B&B owners and innkeepers

A full year of Instagram content for your inn: 365 ready-to-post captions and 30 editable Canva templates, written for bed and breakfast owners, innkeepers and boutique inns.

Get the kit on Etsy Read sample captions

365 dated captions for 2027
30 Canva templates
Instant download
Works with free Canva

The templates

30 Canva templates for B&B owners and innkeepers

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Bed & Breakfast Instagram template: Room & View — Room & View

Bed & Breakfast Instagram template: Room Spotlight — Room Spotlight

Bed & Breakfast Instagram template: Today's Breakfast — Today's Breakfast

Bed & Breakfast Instagram template: Gift Certificates — Gift Certificates

Bed & Breakfast Instagram template: Meet Your Innkeepers — Meet Your Innkeepers

Bed & Breakfast Instagram template: Question of the Day — Question of the Day

See all 30 template names

Room & View
Room Spotlight
Book Direct
Open Dates
Midweek Escape
Packages & Rates
Meet Your Innkeepers
Local Tip
Carousel Cover
Carousel Point
Myth vs Fact
Getaway Packing Checklist
Before You Arrive Checklist
Guest Kind Words
Why Stay at an Inn
Behind the Scenes at the Inn
FAQ
Stay Policies
Local Business Spotlight
Quote
Question of the Day
This or That
Holiday Availability
Today's Breakfast
Innkeeper Word of the Week
Gift Certificates
Seasonal Reminder
Repeat Guest Thank You
Local Events This Season
Contact & Directions

Real captions from the kit

Sample Instagram captions for B&B owners and innkeepers

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Breakfast Tuesday

Your breakfast questions, answered

We get asked about breakfast more than anything else, so here's the short version.

What time is it? [breakfast hours]

Is it a set menu? [describe whether it's plated, family style or a choice]

Can you handle dietary needs? Tell us when you book and we'll talk it through. [ALLERGY NOTE]

Can I get coffee earlier? [describe your early coffee setup, like a carafe in the hall]

Can I skip it? Of course. Just let us know the night before so we don't set your place.

Drop your breakfast question in the comments.

#innbreakfast #bedandbreakfast #breakfasttuesday #innkeeper #countryinn #[CITY]bedandbreakfast

Wednesday · Book Direct Wednesday

Why booking direct feels different

When you book on a booking site, we get your name and dates. When you book direct, we get a conversation.

That's the real difference. Booking direct at [BOOKING LINK] means you can ask which room gets the morning sun, tell us it's a birthday, mention a late arrival and talk to the people who will actually be making your breakfast.

Book your winter stay direct at [BOOKING LINK].

#bookdirect #bedandbreakfast #boutiqueinn #innkeeper #wintergetaway #[CITY]inn

Thursday · Local Guide Thursday

Snowed in? Lucky you

Every winter, someone looks out the window at breakfast, sees the snow coming down sideways and asks: so what now?

Our answer: you just got the coziest kind of weekend. A few ideas close to [INN NAME]:

• [LOCAL BUSINESS] for [something cozy, like a long lunch or used books] • [name a museum, gallery or historic site] if the roads are clear • A short walk to [nearby spot] to see the town under snow • Or the parlor, a puzzle and the fire. We won't judge.

Ask us in the morning. We always know what's open.

Save this for the next snowy weekend in [CITY].

#snowday #localguide #bedandbreakfast #winterweekend #countryinn #[CITY]getaway

Never run out

20 Instagram post ideas for B&B owners and innkeepers

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

A winter weekend in [CITY], our wayJanuary · Local Guide Thursday
Give winter one wordFebruary · Sunday on the Porch
March dates are openFebruary · Book Direct Wednesday
This house was here long before usMarch · Innkeeper Saturday
Add a little extra to breakfastMarch · Breakfast Tuesday
The lost and found drawerApril · Guestbook Friday
A long soak with your name on itMay · Room Spotlight Monday
Our favorite picnic spots in townMay · Local Guide Thursday
What does summer smell like to you?June · Sunday on the Porch
Spend Independence Day weekend with usJune · Book Direct Wednesday
Word of the week: deadheadingJuly · Innkeeper Saturday
Why our menu card is handwrittenJuly · Breakfast Tuesday
The postcards guests send home to usAugust · Guestbook Friday
One more summer weekend in [ROOM NAME]August · Room Spotlight Monday
The orchard down the roadSeptember · Local Guide Thursday
Fireside chair or porch blanket?October · Sunday on the Porch
Booking with us: quick answersOctober · Book Direct Wednesday
Goodnight, garden; see you in springNovember · Innkeeper Saturday
The calm before the turkeyNovember · Breakfast Tuesday
Three ways to support a small innDecember · Guestbook Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondayRoom Spotlight MondayRooms & Stays

TuesdayBreakfast TuesdayBreakfast & Hospitality

WednesdayBook Direct WednesdayPackages & Booking

ThursdayLocal Guide ThursdayLocal Guide

FridayGuestbook FridayGuests & Community

SaturdayInnkeeper SaturdayInnkeeper Life

SundaySunday on the PorchEngagement

Seasonal moments covered: Romantic getaways, spring and summer stays, local festivals, fall foliage, holiday stays, gift certificate season and New Year's getaways.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

Nightly rates only as an all-fees [TOTAL NIGHTLY PRICE].
No booking-site, review-site, rating or chain names.
No “all-inclusive”, “no hidden fees” or “best rate” claims.
[PET POLICY], [ACCESSIBILITY DETAILS] and [ALLERGY NOTE] placeholders.
Honest-review requests only; no perks for reviews.
Gift certificates only with [GIFT CERTIFICATE TERMS]; no invented statistics.

Ready to have 2027 written?

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Questions

Bed & Breakfast kit FAQ

What do B&B owners and innkeepers get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for bed and breakfast owners, innkeepers and boutique inns, 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a inn post on Instagram?

A mix works best: Room Spotlight Monday, Breakfast Tuesday, Book Direct Wednesday, Local Guide Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

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