Real captions from the kit
Sample Instagram captions for candle and soap makers
Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.
Tuesday · Batch Day Tuesday
A tiny winter pour, numbered by hand
Batch [BATCH NUMBER] is a small one, on purpose.
Every winter I test something a little off-menu, and this time it's [SCENT NAME]: [TOP NOTES] over [HEART NOTES] with a soft finish of [BASE NOTES]. It's too quirky for a full run and too good to keep in the studio.
Each jar gets its batch number written on the bottom label, so if you love it, you can tell me exactly which pour you've got.
It may come back next winter, or it may stay a one-season secret. [add when this batch goes live]
DM "SNOWDRIFT" to get a heads-up when batch [BATCH NUMBER] goes live.
#limitedbatch #smallbatchcandles #candlemaker #newscent #candlelover #[CITY]candles
Wednesday · Shop Drop Wednesday
Where to find us this winter
Markets slow down in January, but they don't stop, and the indoor ones are some of my favorites. Warm coffee, smaller crowds and actual time to talk scents.
Next up: [MARKET NAME] · [DATE & TIME]
Location: [ADDRESS]
I'll have the winter lineup, a sniff bar of testers and a few soap bars that haven't made it online yet.
If you're a regular, come say hello. If you're new, come smell everything; that's what the testers are for. Bring the friend who still insists all candles smell the same.
Share this with the friend you'd drag along.
#marketday #shoplocal #candlemaker #soapmaker #wintermarket #[CITY]shoplocal
Thursday · Burn & Care Thursday
Myth: tunneling means a bad candle
Myth: if your candle tunnels down the middle, it was made badly.
Fact: sometimes, sure. But often it comes down to the first few burns. Wax has a memory. If the first burn is blown out before the melt reaches the edges, the candle tends to follow that same narrow path every time after.
What helps: give the first burn enough time for a full melt pool, trim the wick before every burn and keep the candle out of drafts.
Send this to the friend with a tunneled candle on their nightstand.
#candlemyths #candlecare #candletips #candlelover #candles #[CITY]candles
