Real captions from the kit
Sample Instagram captions for coffee shops and bakeries
Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.
Tuesday · Bake & Brew Tuesday
Every pretty pour started as a blob
Confession: the latte art on our counter today took a lot of ugly lattes to get there.
Our baristas practice before open, steaming milk and pouring cup after cup, chasing that glossy, wet-paint texture. Too much foam and the design blobs. Too little and it sinks. Pitcher angle, height, the little wiggle at the end: it all has to click at once.
[share who on your team pours the best art, with their permission]
Tag us in your favorite latte art photo from our counter.
#latteart #baristalife #coffeeshop #coffeelover #behindthebar #cafe
Wednesday · Order Ahead Wednesday
Still owe someone a thank-you?
Didn't get around to thanking everyone over the holidays? Same.
The mail carrier. The neighbor who shoveled your walk. The coworker who covered your shift. The teacher who made it through December with grace.
A [CAFE NAME] gift card says thanks in the most useful way possible: coffee and something warm from the oven.
Pick one up at the counter or online at [ORDER LINK], in any amount you like. No wrapping needed, and they always fit.
[COTTAGE FOOD DISCLOSURE]
Grab a gift card at [ORDER LINK] for the person you still owe a thank-you.
#giftcards #cafe #shoplocal #coffeeshop #thankyou #localcafe
Thursday · Thursday Know-How
Stop putting your bread in the fridge
The fridge feels like the responsible choice. For bread, it's the fastest road to stale.
Cold speeds up the process that turns a soft crumb dry and tough. Here's what we tell customers at the counter:
1. Day of baking: keep a crusty loaf cut-side down on a board, or in a paper bag.
2. The next couple of days: a bread box or cloth bag keeps it balanced.
3. Any longer: slice it, wrap it tight and freeze. Toast straight from frozen.
Save this for the next time you bring a loaf home.
#bakery #breadstorage #freshbaked #sourdough #bakingtips #localbakery
