Instagram templates and captions for insurance agents

A full year of Instagram content for your agency: 365 ready-to-post captions and 30 editable Canva templates, written for independent insurance agents (home, auto and life).

Get the kit on Etsy Read sample captions

365 dated captions for 2027
30 Canva templates
Instant download
Works with free Canva

The templates

30 Canva templates for insurance agents

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Insurance Agent Instagram template: Coverage Spotlight — Coverage Spotlight

Insurance Agent Instagram template: Free Policy Review — Free Policy Review

Insurance Agent Instagram template: Meet Your Agent — Meet Your Agent

Insurance Agent Instagram template: New Homeowner Checklist — New Homeowner Checklist

Insurance Agent Instagram template: Book a Coverage Check — Book a Coverage Check

Insurance Agent Instagram template: Question of the Day — Question of the Day

See all 30 template names

This or That
Coverage Spotlight
Free Policy Review
Book a Coverage Check
Life Changes Checklist
Coverage Menu
Meet Your Agent
Insurance Term of the Week
Carousel Cover
Carousel Point
Myth vs Fact
Home Inventory Checklist
New Homeowner Checklist
Client Kind Words
Why Work With an Agent
Behind the Desk
FAQ
Claim Tips
Community Spotlight
Quote
Question of the Day
Partner Spotlight
Holiday Hours
Seasonal Safety Tip
Coverage Q&A
Life Insurance Awareness
Seasonal Home Checklist
Referral Thank You
Event / Workshop
Contact Card

Real captions from the kit

Sample Instagram captions for insurance agents

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Tip Tuesday

Film a home inventory this weekend

A January project that takes less time than folding the holiday laundry: a video home inventory.

Grab your phone and walk room by room. Open closets and drawers. Say what things are out loud as you film: "grandma's dining table, the TV we bought last spring, my tool chest." Zoom in on serial numbers and receipts when you can.

Then save the video somewhere outside your house, like cloud storage or an email to yourself.

If you ever need to file a claim, that record can make the process smoother.

DM "ROOMS" and I'll send you a printable room-by-room checklist.

#homeinventory #homeinsurance #insurancetips #homeowner #insuranceagent #[CITY]insurance

Wednesday · Review Wednesday

Easy ways to reach your agent

Insurance questions rarely show up at convenient times. They show up in the school pickup line, on a car lot on a Saturday or right after you hang up with a contractor.

So here's how to reach me, whatever works for you: 1. Call or text [PHONE] 2. Book a time that fits your schedule at [BOOKING LINK] 3. Send a DM right here on Instagram 4. Visit [WEBSITE]

No question is too small. I'd much rather hear from you early than after the fact.

[YOUR NAME] | [AGENCY NAME] | Licensed in [STATES] | Lic #[LICENSE NUMBER]

Save this post so my contact info is always easy to find.

#insuranceagent #independentagent #localagent #insurance #homeinsurance #[CITY]insuranceagent

Thursday · Truth Thursday

Term of the week: replacement cost

Replacement cost and actual cash value sound similar. They can mean very different checks after a claim.

Replacement cost generally refers to what it would take to repair or replace damaged property with similar new materials, without subtracting for age and wear.

Actual cash value usually factors in depreciation. That sofa you bought several years ago? Its actual cash value may be far less than what a new one costs today.

Save this for the next time you read your declarations page.

#insuranceterms #homeinsurance #insurancetips #insuranceagent #homeowner #[CITY]agent

Never run out

20 Instagram post ideas for insurance agents

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

Myth: home insurance handles all waterJanuary · Truth Thursday
Your kid's dorm stuff and your policyFebruary · Sunday Q&A
New baby, new coverage questionsFebruary · Review Wednesday
Still learning, every single seasonMarch · Behind the Desk Saturday
Your spring home checkup listMarch · Tip Tuesday
The plumber we'd call at midnightApril · Feature Friday
Your grad is leaving. Check these firstMay · Money Smart Monday
Term of the week: uninsured motoristMay · Truth Thursday
What's your summer kickoff tradition?June · Sunday Q&A
Summer thank-you to our referral crewJune · Review Wednesday
Why a real person answers hereJuly · Behind the Desk Saturday
Hail on the car? Do this firstJuly · Tip Tuesday
Shout-out to the teachers already backAugust · Feature Friday
Your life grew. Did your policy?August · Money Smart Monday
Term: term conversionSeptember · Truth Thursday
How do you know fall has arrived?October · Sunday Q&A
Thinking of switching? Here's how it worksOctober · Review Wednesday
The first question I ask new clientsNovember · Behind the Desk Saturday
Frying the turkey? Read this firstNovember · Tip Tuesday
Partners in the holiday food driveDecember · Feature Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondayMoney Smart MondayEducation

TuesdayTip TuesdayCoverage Tips

WednesdayReview WednesdayServices & Booking

ThursdayTruth ThursdayMyths & Terms

FridayFeature FridayCommunity & Reviews

SaturdayBehind the Desk SaturdayPersonal Brand

SundaySunday Q&AEngagement

Seasonal moments covered: New Year policy check-ins, hurricane season, National Preparedness Month, Life Insurance Awareness Month, Fire Prevention Week and holiday safety.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

A license footer on every caption: name, agency, states and license number.
No “best”, “cheapest”, “lowest” or “guaranteed” claims.
No premiums, prices or savings figures.
Coverage always “depends on your policy”; never “that's covered”.
No Medicare content; carrier names only as [CARRIER NAME].
No invented statistics or scare tactics.

Ready to have 2027 written?

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Questions

Insurance Agent kit FAQ

What do insurance agents get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for independent insurance agents (home, auto and life), 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a agency post on Instagram?

A mix works best: Money Smart Monday, Tip Tuesday, Review Wednesday, Truth Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

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