Instagram templates and captions for med spas

A full year of Instagram content for your med spa: 365 ready-to-post captions and 30 editable Canva templates, written for med spas, aesthetic injectors and estheticians.

Get the kit on Etsy Read sample captions

365 dated captions for 2027
30 Canva templates
Instant download
Works with free Canva

The templates

30 Canva templates for med spas

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Med Spa Instagram template: New Client Offer — New Client Offer

Med Spa Instagram template: Treatment Spotlight — Treatment Spotlight

Med Spa Instagram template: Meet Your Provider — Meet Your Provider

Med Spa Instagram template: Now Booking — Now Booking

Med Spa Instagram template: Client Review — Client Review

Med Spa Instagram template: Question of the Day — Question of the Day

See all 30 template names

Before & After
Treatment Spotlight
New Client Offer
Now Booking
Last-Minute Opening
Treatment Menu
Meet Your Provider
Skin Tip
Carousel Cover
Carousel Point
Myth vs Fact
Pre-Treatment Checklist
Aftercare Checklist
Client Review
Why Choose Us
Behind the Scenes
FAQ
Policy Reminder
Product Spotlight
Membership
Question of the Day
This or That
Holiday Hours
Quote
Term of the Week
Book a Consultation
Seasonal Skin Reminder
Referral Thank You
Event / Open House
Contact Card

Real captions from the kit

Sample Instagram captions for med spas

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Treatment Tuesday

Microneedling questions we hear every week

Microneedling comes up in so many January consultations, so here are honest answers to the big questions.

What is it? A treatment that uses fine needles to create tiny, controlled channels in the skin, encouraging the skin's natural repair process.

Who asks about it? People curious about texture, uneven tone or the look of acne scarring.

Does it hurt? Many clients describe it as prickly or scratchy, and numbing cream is often used. Comfort levels vary.

DM us "FROSTPEN" and we'll answer your microneedling questions personally.

#medspa #microneedling #aesthetics #skinhealth #esthetician #[CITY]medspa

Wednesday · Book It Wednesday

Make this the year of consistency

Most skin goals aren't about one big appointment. They're about showing up regularly, the same way you would for a trainer or your hairstylist.

That's why we created [MEMBERSHIP NAME]. Members get [describe your monthly perks], priority booking and a standing spot on our calendar, so self-care doesn't slide to the bottom of the list by March.

Memberships start at [PRICE] per month. Ask us about the details, including how to pause or cancel, before you sign up. We want you completely clear on what you're joining.

Ask about [MEMBERSHIP NAME] when you call [PHONE].

#medspa #medspamembership #selfcare #aesthetics #skincare #[CITY]medspa

Thursday · Truth Thursday

Ask who is holding the needle

Before any injectable treatment, anywhere, you deserve to know three things.

1. Who is performing it, and what are their credentials? 2. Who is the supervising medical director, and how are they involved? 3. What happens if you have a question or concern afterward?

Save this checklist for your next consultation, wherever you book.

#medspa #injector #aesthetics #patienteducation #injectables #[CITY]aesthetics

Never run out

20 Instagram post ideas for med spas

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

Why we ask about your medicationsJanuary · Truth Thursday
Balm in every pocket or nightly mask?February · Self-Care Sunday
Every way to reach us, one placeFebruary · Book It Wednesday
How a product earns a spot on our shelfMarch · Behind the Spa Saturday
Thinking ahead to summer skin?March · Treatment Tuesday
Your skin is not a renovation projectApril · Glow Friday
Term of the week: broad spectrumMay · Skin School Monday
Myth: a base tan protects youMay · Truth Thursday
One product you'd never give up?June · Self-Care Sunday
Fresh openings before the holiday weekendJune · Book It Wednesday
Questions I ask before every treatmentJuly · Behind the Spa Saturday
Our late-summer treatment menuJuly · Treatment Tuesday
Glow is a feeling firstAugust · Glow Friday
Freckle or sun spot? Ask a proAugust · Skin School Monday
What if something feels off?September · Truth Thursday
Pumpkin spice or apple cider?October · Self-Care Sunday
Book your next visit before leavingOctober · Book It Wednesday
A room-by-room tour of our spaceNovember · Behind the Spa Saturday
Brow and lash services, explainedNovember · Treatment Tuesday
Thank you to our neighborsDecember · Glow Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondaySkin School MondayEducation

TuesdayTreatment TuesdayTreatments

WednesdayBook It WednesdayBooking & Offers

ThursdayTruth ThursdayTrust & Safety

FridayGlow FridayResults & Reviews

SaturdayBehind the Spa SaturdayPersonal Brand

SundaySelf-Care SundayEngagement

Seasonal moments covered: Valentine's Day, Skin Cancer Awareness Month, wedding season, UV Safety Month, holiday party season and the holidays.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

No guaranteed results and no “painless”, “permanent” or “no downtime” claims.
Treatments framed as performed by qualified, licensed providers under medical oversight, with [MEDICAL DIRECTOR] and [CREDENTIALS] placeholders.
Before & after prompts include a written-consent reminder and “Individual results vary.”
Generic treatment terms (neurotoxin, dermal filler) instead of trademarked product names.
Reviews only as “[paste client review here]”, and posts never confirm that someone is a client.
No invented statistics.

Ready to have 2027 written?

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Questions

Med Spa kit FAQ

What do med spas get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for med spas, aesthetic injectors and estheticians, 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a med spa post on Instagram?

A mix works best: Skin School Monday, Treatment Tuesday, Book It Wednesday, Truth Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

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