Instagram templates and captions for property managers

A full year of Instagram content for your property management company: 365 ready-to-post captions and 30 editable Canva templates, written for property managers and leasing teams.

Get the kit on Etsy Read sample captions

365 dated captions for 2027
30 Canva templates
Instant download
Works with free Canva

The templates

30 Canva templates for property managers

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Property Manager Instagram template: Now Leasing — Now Leasing

Property Manager Instagram template: Available Unit — Available Unit

Property Manager Instagram template: Meet Your Property Manager — Meet Your Property Manager

Property Manager Instagram template: Move-In Checklist — Move-In Checklist

Property Manager Instagram template: Owner Services — Owner Services

Property Manager Instagram template: Question of the Day — Question of the Day

See all 30 template names

Property Tour
Now Leasing
Available Unit
Owner Services
Property Spotlight
Services Menu
Meet Your Property Manager
Resident Tip
Carousel Cover
Carousel Point
Myth vs Fact
Move-In Checklist
Move-Out Checklist
Client Kind Words
Why Hire a Property Manager
Behind the Scenes
FAQ
Policy Reminder
Neighborhood Spotlight
Quote
Question of the Day
Make-Ready Before & After
Holiday Office Hours
Maintenance Reminder
Property Term of the Week
Owner Tip
Seasonal Maintenance Checklist
Referral Thank You
Resident Event
Contact Card

Real captions from the kit

Sample Instagram captions for property managers

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Tour Tuesday

Now leasing for a fresh-start move

January movers know something the summer crowd doesn't: it's calmer.

Shorter lines for the elevator, easier scheduling with movers, and more time with our leasing team to answer every question. If you've been telling yourself this is the year you finally move, we have homes ready now at [PROPERTY ADDRESS].

Available: [UNIT TYPE] from [RENT], starting [AVAILABLE DATE].

Community features: [list amenities, e.g. package room, on-site laundry, covered parking].

Tap [BOOKING LINK] to pick a tour time that fits your week.

#nowleasing #apartmentliving #rentals #apartmentforrent #propertymanagement #[CITY]rentals

Wednesday · Owner Wednesday

Read last year's statements before tax time

Owner tip for January: before your accountant asks, sit down with last year's owner statements and a cup of coffee.

Look for three things:

1. Repeat repairs. The same unit calling about the same appliance might mean it's time to replace it instead of patching it again. 2. Vacancy gaps. When did units sit empty, and why? 3. Upcoming big-ticket items. Roofs, water heaters and parking lots don't fail on schedule, but they do send warning signs.

Save this for your year-end owner review.

#propertymanagement #propertymanager #landlordtips #realestateinvesting #rentalproperty #[CITY]propertymanagement

Thursday · Truth Thursday

Myth: my deposit covers last month's rent

Myth: "I'll just let my security deposit cover my final month."

Fact: your security deposit and your rent are two separate things. The deposit is held according to your lease and state law, and it's there to cover things like unpaid charges or damage beyond normal wear and tear after you move out.

Using it as rent can leave you owing the rent anyway, plus any move-out charges, with nothing left to cover them.

Share this with a friend who's planning a move this year.

#propertymanagement #rentertips #rentals #apartmentliving #landlordtips #[CITY]rentals

Never run out

20 Instagram post ideas for property managers

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

Why we need your notice in writingJanuary · Truth Thursday
Owners, what's on your mind?February · Sunday Q&A
How we handle a repair, start to finishFebruary · Owner Wednesday
From tired to move-in readyMarch · Behind the Keys Saturday
Spotlight on the finishing touchesMarch · Tour Tuesday
Words from someone who lives hereApril · Feature Friday
Moving day manners, building editionMay · Resident Tip Monday
Why we do routine unit inspectionsMay · Truth Thursday
Moving out this summer? Tell usJune · Sunday Q&A
Your mid-year rental check-inJune · Owner Wednesday
Before the pool opens each morningJuly · Behind the Keys Saturday
An open floor plan, end to endJuly · Tour Tuesday
Proof the late nights matterAugust · Feature Friday
Feel a draft? Tell us nowAugust · Resident Tip Monday
Why guest parking has rulesSeptember · Truth Thursday
What's on your fall apartment checklist?October · Sunday Q&A
Build a winter repair cushion nowOctober · Owner Wednesday
Meet the lead behind every make-readyNovember · Behind the Keys Saturday
Kitchen and dining, side by sideNovember · Tour Tuesday
Cookie swap in the clubhouseDecember · Feature Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondayResident Tip MondayResident Tips

TuesdayTour TuesdayListings

WednesdayOwner WednesdayOwner Services

ThursdayTruth ThursdayMyths & Terms

FridayFeature FridayCommunity

SaturdayBehind the Keys SaturdayBehind the Scenes

SundaySunday Q&AEngagement

Seasonal moments covered: Fair Housing Month, peak moving season, summer maintenance, back-to-school leasing, winterizing reminders and holiday office hours.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

Describes the property, never the ideal tenant.
“Equal Housing Opportunity” on leasing posts.
Screening described as the same written criteria for every applicant.
No guaranteed rent, occupancy or returns.
Resident names, units and photos only with permission.
No invented statistics.

Ready to have 2027 written?

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Questions

Property Manager kit FAQ

What do property managers get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for property managers and leasing teams, 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a property management company post on Instagram?

A mix works best: Resident Tip Monday, Tour Tuesday, Owner Wednesday, Truth Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

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