Instagram templates and captions for real estate agents

A full year of Instagram content for your real estate business: 365 ready-to-post captions and 30 editable Canva templates, written for real estate agents, brokers and small teams.

  • 365 dated captions for 2027
  • 30 Canva templates
  • Instant download
  • Works with free Canva

The templates

30 Canva templates for real estate agents

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Real Estate Instagram template: Just Listed
Just Listed
Real Estate Instagram template: Just Sold
Just Sold
Real Estate Instagram template: Market Monday
Market Monday
Real Estate Instagram template: Myth vs Fact
Myth vs Fact
Real Estate Instagram template: Client Testimonial
Client Testimonial
Real Estate Instagram template: Question of the Day
Question of the Day
See all 30 template names
  1. Just Listed
  2. Just Sold
  3. Under Contract
  4. Open House
  5. Coming Soon
  6. Price Improvement
  7. Market Update
  8. Market Monday
  9. Tip Quote Card
  10. Carousel Cover
  11. Carousel Point
  12. Myth vs Fact
  13. Buyer Checklist
  14. Seller Checklist
  15. Client Testimonial
  16. Meet Your Agent
  17. Why Work With Me
  18. Behind the Scenes
  19. Local Spotlight
  20. Neighborhood Guide
  21. Question of the Day
  22. This or That
  23. Holiday Greeting
  24. Quote / Motivation
  25. Term of the Week
  26. FAQ
  27. Seasonal Home Reminder
  28. Referral Thank You
  29. Home Anniversary
  30. Contact Card

Real captions from the kit

Sample Instagram captions for real estate agents

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Tip Tuesday

Spring Sellers Start in January

If you're hoping to list this spring, the real work starts now, while it's still cold.

Spring buyers will walk in expecting a home that feels ready. Winter is your quiet window to get it there without rushing.

A few things I'd start on this month: Book any repairs you've been putting off, since contractors book up fast by March. Start decluttering one room a week, beginning with closets and storage. Gather paperwork like warranties, permits, and utility averages.

DM me "SPRING" to schedule a no-pressure walk-through.

#sellertips #tiptuesday #sellingyourhome #springmarket #[CITY]realestate #[CITY]homes

Wednesday · Listing Wednesday

Open House: Come Look Closely

Open house this weekend at [ADDRESS], and I want you to look past the pretty parts.

Yes, the kitchen island is gorgeous. But also notice the newer windows, how warm the upstairs stays, and the dry, finished lower level that could be a gym, office, or guest space.

When you tour any home, try this: open a closet, run a faucet, look up at the ceilings. The small stuff tells the real story.

[BEDS] beds, [BATHS] baths, [SQ FT] square feet in [NEIGHBORHOOD], offered at [PRICE].

Save this post so you have the date and address handy.

#openhouse #openhouseweekend #[CITY]realestate #[CITY]homes #househunting #homeforsale

Thursday · Trust Thursday

What Happens After Yes

Your offer was accepted. Everyone celebrates. And then a whole second job begins.

Between "yes" and closing day, here's some of what I'm managing quietly in the background:

Coordinating the inspection and helping you sort big issues from cosmetic ones. Tracking every contract deadline so nothing slips. Checking in with your lender, the title company, and the other agent. Scheduling the appraisal and the final walkthrough.

Share this with a friend who's buying for the first time.

#behindthescenes #homebuyingprocess #realestateagent #underagreement #[CITY]realestate #homebuying

Never run out

20 Instagram post ideas for real estate agents

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

  1. Myth: Nobody Buys in WinterJanuary · Trust Thursday
  2. Rate Your Current HomeFebruary · Sunday Conversation
  3. Open House Recap: What Buyers SaidFebruary · Listing Wednesday
  4. My Non-Real Estate HobbyMarch · Behind the Scenes Saturday
  5. Ask These at Every ShowingMarch · Tip Tuesday
  6. Meet the Garden ShopApril · Local Love Friday
  7. Spring Market, Halftime ReportMay · Market Monday
  8. Testimonial Thursday: Moving Across TownMay · Trust Thursday
  9. Rate Your Neighborhood's SummerJune · Sunday Conversation
  10. Sold Over One Summer WeekendJune · Listing Wednesday
  11. The Systems That Keep Me SteadyJuly · Behind the Scenes Saturday
  12. Your Patio Is a Room, TooJuly · Tip Tuesday
  13. A Local's Guide to [NEIGHBORHOOD]August · Local Love Friday
  14. Price Cuts Don't Mean a CrashAugust · Market Monday
  15. Yes, You Can Buy and Sell TogetherSeptember · Trust Thursday
  16. Fireplace or Screened Porch?October · Sunday Conversation
  17. Quietly Coming SoonOctober · Listing Wednesday
  18. The Best Advice I Ever GotNovember · Behind the Scenes Saturday
  19. Tour Homes Like a DetectiveNovember · Tip Tuesday
  20. The Local Gift Guide I Swear ByDecember · Local Love Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondayMarket MondayMarket & Education
TuesdayTip TuesdayBuyer & Seller Education
WednesdayListing WednesdayListings & Results
ThursdayTrust ThursdayTrust & Social Proof
FridayLocal Love FridayLocal & Community
SaturdayBehind the Scenes SaturdayPersonal Brand
SundaySunday ConversationEngagement

Seasonal moments covered: The spring market, summer moves, back-to-school, fall listings, the holidays and the new year.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

  • Listing details, prices and market numbers only as placeholders you fill in.
  • No promises about sale prices, timelines or investment returns.
  • Client stories and reviews only as fill-in prompts.
  • Fair-housing-conscious wording, with a brokerage and license placeholder.
  • No invented statistics.

Ready to have 2027 written?

Buy once on Etsy, download instantly, and post your first caption today. No subscription.

Get the Real Estate kit

Questions

Real Estate kit FAQ

What do real estate agents get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for real estate agents, brokers and small teams, 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a real estate business post on Instagram?

A mix works best: Market Monday, Tip Tuesday, Listing Wednesday, Trust Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

Get the kit on Etsy