Instagram templates and captions for spray tan artists

A full year of Instagram content for your spray tan business: 365 ready-to-post captions and 30 editable Canva templates, written for spray tan artists and sunless tanning studios.

Get the kit on Etsy Read sample captions

365 dated captions for 2027
30 Canva templates
Instant download
Works with free Canva

The templates

30 Canva templates for spray tan artists

Each one opens in free Canva, sized 1080 × 1440 px for the Instagram feed. Photos sit in drag-and-drop frames so your own work goes in with one drag.

Spray Tan Instagram template: Service Spotlight — Service Spotlight

Spray Tan Instagram template: Before & After Glow — Before & After Glow

Spray Tan Instagram template: Meet Your Tan Artist — Meet Your Tan Artist

Spray Tan Instagram template: Tan Prep Checklist — Tan Prep Checklist

Spray Tan Instagram template: Now Booking — Now Booking

Spray Tan Instagram template: Question of the Day — Question of the Day

See all 30 template names

Before & After Glow
Service Spotlight
New Client Offer
Now Booking
Last-Minute Opening
Tan Menu
Meet Your Tan Artist
Glow Tip
Carousel Cover
Carousel Point
Myth vs Fact
Tan Prep Checklist
Aftercare Checklist
Client Kind Words
Why Book With Me
Behind the Scenes
FAQ
Policy Reminder
Product Spotlight
Packages
Question of the Day
This or That
Holiday Hours
Quote
Tan Term of the Week
Gift Cards
Event Season
Referral Thank You
Glow Parties
Contact Card

Real captions from the kit

Sample Instagram captions for spray tan artists

Three posts from the second week of January, taken from the calendar and shortened where they run long. Words in [BRACKETS] are placeholders you fill in once.

Tuesday · Tan Tuesday

Light, medium or deep: which fits?

Picking a shade doesn't have to feel like guessing. Here's how I explain it in the booth.

Light: a soft, sunkissed glow. Great for first-timers or anyone who wants a subtle wake-up for winter.

Medium: a believable post-vacation tan.

Deep: rich, dramatic and camera-ready for events and photos.

Then I fine-tune for your undertone so it reads natural in daylight and indoor light.

Not sure where you land? Tell me what you're tanning for and I'll recommend one.

DM "RESOLVE" and I'll help you pick your shade.

#spraytan #tanmenu #sunlesstan #customtan #spraytanartist #glow

Wednesday · Book It Wednesday

Escaping the cold? Tan before takeoff

Booked a warm-weather getaway to escape the slush? Smart. Let's get you glowing before you land.

I recommend tanning a day or two before you fly so your color has time to fully develop and you can shower before packing.

One important note: a spray tan doesn't protect your skin from the sun, so keep wearing sunscreen the whole trip. Pack it right next to your swimsuit.

Pre-trip openings are limited this month and fill quickly with winter travelers.

Book your pre-vacation tan at [BOOKING LINK].

#vacationtan #spraytan #sunlesstan #wintergetaway #glow #[CITY]spraytan

Thursday · Truth Thursday

Tan term: DHA, explained simply

You've probably seen the letters DHA on a tanning label. Here's what it means in plain English.

DHA is the active ingredient in most sunless tanning solutions. It reacts with the outermost layer of your skin to create color over a few hours. It doesn't use UV light at all.

Because it only affects that top layer, your tan fades as your skin naturally sheds. That's why exfoliating before and moisturizing after matter so much.

Save this for the next time someone asks how spray tans work.

#tanterm #spraytan #sunlesstan #truththursday #spraytanartist #[CITY]tan

Never run out

20 Instagram post ideas for spray tan artists

These are real hooks from the 365-day calendar, taken from across the year. Each one comes with its full caption, hashtags and a matching template.

Myth: a tan protects you from sunJanuary · Truth Thursday
Would you host a glow party?February · Sunday Glow
Spring break tans are booking nowFebruary · Book It Wednesday
A day in my life as an artistMarch · Behind the Booth Saturday
Why I check your skin in daylightMarch · Tan Tuesday
Shoutout to my favorite local glam teamApril · Feel-Good Friday
Fresh tan, hot car: plan the drive homeMay · Glow Tip Monday
Teens and tans: my consent policyMay · Truth Thursday
Pick your perfect summer packageJune · Sunday Glow
Independence Day weekend openingsJune · Book It Wednesday
The business side nobody seesJuly · Behind the Booth Saturday
Freckles stay, the glow arrivesJuly · Tan Tuesday
To the parents on drop-off dutyAugust · Feel-Good Friday
Your holiday weekend glow checklistAugust · Glow Tip Monday
Tan term: the fadeSeptember · Truth Thursday
Haunted house or cozy movie night?October · Sunday Glow
A double spot opened for twoOctober · Book It Wednesday
The mirror moment never gets oldNovember · Behind the Booth Saturday
A soft winter glow that still looks like youNovember · Tan Tuesday
Glow is a feeling firstDecember · Feel-Good Friday

A weekly rhythm

What to post each day of the week

Seven recurring series keep your feed varied. You always know what today’s post is about.

MondayGlow Tip MondayGlow Tips

TuesdayTan TuesdayResults

WednesdayBook It WednesdayBooking & Offers

ThursdayTruth ThursdayMyths & Safety

FridayFeel-Good FridayReviews & Community

SaturdayBehind the Booth SaturdayBehind the Scenes

SundaySunday GlowEngagement

Seasonal moments covered: Valentine's Day, prom and spring events, wedding season, UV Safety Month, summer vacations, homecoming and holiday party season.

Written with care

Captions you can post without wincing

Kits are written with the advertising rules that commonly apply to your trade in mind. You stay in control of the facts.

This is marketing content, not legal advice. Please check posts against the rules where you work.

“A spray tan doesn't protect your skin from the sun” on relevant posts.
No “safe tan”, “healthy tan”, SPF or chemical-free claims.
“Check with your doctor first” for pregnancy, skin conditions and allergies.
Body-positive wording: no “hide flaws” or “look slimmer”.
No solution or brand names; client photos only with permission.
No invented statistics.

Ready to have 2027 written?

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Questions

Spray Tan kit FAQ

What do spray tan artists get in this kit?

A spreadsheet with 365 dated Instagram captions for 2027 written for spray tan artists and sunless tanning studios, 30 matching Canva templates sized 1080 × 1440 px, and a Start Here guide. Each caption comes with a hook, call to action, hashtags, a photo idea and the template to pair it with.

What should a spray tan business post on Instagram?

A mix works best: Glow Tip Monday, Tan Tuesday, Book It Wednesday, Truth Thursday and more. The kit follows a weekly rhythm of seven recurring series, so your feed has variety without you planning it. There are 20 real post ideas from the calendar further up this page.

Do I need Canva Pro?

No. The templates open in a free Canva account. Your download includes a link that saves your own editable copy.

Can I change the wording, colors and photos?

Yes. Everything is editable. Photos sit in drag-and-drop frames, and details such as [CITY] or [BOOKING LINK] are placeholders you replace once using Find and Replace.

How do I get it?

It is an instant digital download from our Etsy shop. The files appear in your Etsy account as soon as payment clears. Nothing is shipped.

Is it only for 2027?

The calendar is dated for 2027, with seasonal and holiday posts on the right days. The templates and most captions are not tied to a year, so you can reuse them.

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